{"id":1608,"date":"2024-02-02T12:03:50","date_gmt":"2024-02-02T11:03:50","guid":{"rendered":"https:\/\/vimage.online\/?p=1608"},"modified":"2025-05-01T11:21:29","modified_gmt":"2025-05-01T09:21:29","slug":"la-genese-du-logo-vimage","status":"publish","type":"post","link":"https:\/\/vimage.online\/index.php\/2024\/02\/02\/la-genese-du-logo-vimage\/","title":{"rendered":"La gen\u00e8se du logo Vimage"},"content":{"rendered":"\n<p>Lors de la refonte de mon site, j&rsquo;ai contact\u00e9 <a href=\"https:\/\/www.behance.net\/simonheptonstall?locale=fr_FR\">Simon<\/a>, le talentueux graphiste \u00e0 l&rsquo;origine de la cr\u00e9ation de mon logo. J&rsquo;avais envie de revenir sur les origines de cette oeuvre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une subtile combinaison des concepts \u00ab\u00a0Vie\u00a0\u00bb et \u00ab\u00a0Image\u00a0\u00bb<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/La-genese-du-logo-Vimage-edited.png\" alt=\"\" class=\"wp-image-1622\" style=\"width:439px;height:auto\" srcset=\"https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/La-genese-du-logo-Vimage-edited.png 1080w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/La-genese-du-logo-Vimage-edited-300x225.png 300w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/La-genese-du-logo-Vimage-edited-1024x768.png 1024w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/La-genese-du-logo-Vimage-edited-768x576.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Mes croquis pour repr\u00e9senter Vimage<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u00ab\u00a0Si ma m\u00e9moire est fid\u00e8le, nos \u00e9changes ont eu lieu dans un bar pr\u00e8s de la gare \u00e0 Gen\u00e8ve\u00a0\u00bb, me confie Simon. \u00ab\u00a0Ton objectif \u00e9tait de fusionner les concepts de \u00ab\u00a0vie\u00a0\u00bb, symbolis\u00e9e par des arbres en pleine croissance, et d'\u00a0\u00bbimages\u00a0\u00bb. C&rsquo;est \u00e0 ce moment que tu as brillamment sugg\u00e9r\u00e9 de combiner ces concepts en cr\u00e9ant l&rsquo;image d&rsquo;un livre \u00e9mergeant d&rsquo;un arbre.\u00a0\u00bb J&rsquo;avais effectivement trac\u00e9 quelques traits de crayon sur mon carnet \u00e0 dessin.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le choix des polices de caract\u00e8res<\/h2>\n\n\n\n<p>Simon poursuit son r\u00e9cit. \u00ab\u00a0Concernant les polices de caract\u00e8res, je t&rsquo;avais pr\u00e9sent\u00e9 un style net, professionnel, exclusif et \u00e9l\u00e9gant. Finalement, tu as opt\u00e9 pour une \u00e9criture informelle, que je qualifierais d&rsquo;accessible et amusante\u00a0\u00bb. En effet, je me souviens vouloir v\u00e9hiculer l&rsquo;id\u00e9e qu&rsquo;il y avait une personne attentionn\u00e9e derri\u00e8re ce logo, loin de l&rsquo;image d&rsquo;une entreprise impersonnelle. J&rsquo;ai donc opt\u00e9 pour le croquis finalis\u00e9 par Simon.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"776\" src=\"https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/cecile_logo_stuff_Page_2-1024x776.jpg\" alt=\"\" class=\"wp-image-1620\" style=\"width:523px;height:auto\" srcset=\"https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/cecile_logo_stuff_Page_2-1024x776.jpg 1024w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/cecile_logo_stuff_Page_2-300x227.jpg 300w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/cecile_logo_stuff_Page_2-768x582.jpg 768w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/cecile_logo_stuff_Page_2-1536x1164.jpg 1536w, https:\/\/vimage.online\/wp-content\/uploads\/2024\/02\/cecile_logo_stuff_Page_2-2048x1551.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Planche des logos propos\u00e9s par Simon Heptonstall pour Vimage<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Et la couleur alors ?<\/h2>\n\n\n\n<p>Simon me fit de nombreuses propositions, qui sont illustr\u00e9es dans la planche ci-dessus. J&rsquo;ai tout de suite \u00e9t\u00e9 attir\u00e9e par un vert-bleu marine plut\u00f4t qu&rsquo;un rose fuchsia ou encore, un orange. J&rsquo;associe le turquoise \u00e0 un \u00e9l\u00e9ment \u00ab\u00a0organique\u00a0\u00bb offrant une certaine s\u00e9r\u00e9nit\u00e9, \u00e0 l&rsquo;inverse d&rsquo;un rouge qui agresse l&rsquo;oeil. \u00ab\u00a0C&rsquo;est aussi une bonne couleur pour des arbres \u00e9videmment\u00a0\u00bb, souligne Simon. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un logo qui me d\u00e9finit toujours aussi bien<\/h2>\n\n\n\n<p>C&rsquo;est avec un immense plaisir que je me replonge dans les pr\u00e9mices de Vimage, avec la cr\u00e9ation de son logo. Je r\u00e9alise que cette \u00e9tape dans la vie d&rsquo;une organisation fixe des \u00e9l\u00e9ments essentiels, car le logo doit refl\u00e9ter sa raison d&rsquo;\u00eatre et ses valeurs cl\u00e9s. Cette r\u00e9trospective me conforte dans mon choix d&rsquo;alors. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0b21720be0e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0b21720be0e\" class=\"wp-block-image size-medium wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-300x300.jpg\" alt=\"\" class=\"wp-image-1268\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-300x300.jpg 300w, https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-150x150.jpg 150w, https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-270x270.jpg 270w, https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-192x192.jpg 192w, https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-180x180.jpg 180w, https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1-32x32.jpg 32w, https:\/\/vimage.online\/wp-content\/uploads\/2023\/09\/cropped-LOGO-Vimage-512x512-1-1.jpg 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Cette plong\u00e9e dans l&rsquo;histoire de Vimage a comme autre vertu de me confirmer que cr\u00e9er une entreprise est une aventure r\u00e9solument humaine, riche de belles collaborations comme celle v\u00e9cue avec Simon !\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la refonte de mon site, j&rsquo;ai contact\u00e9 Simon, le talentueux graphiste \u00e0 l&rsquo;origine de la cr\u00e9ation de mon logo. J&rsquo;avais envie de revenir sur les origines de cette oeuvre. Une subtile combinaison des concepts \u00ab\u00a0Vie\u00a0\u00bb et \u00ab\u00a0Image\u00a0\u00bb \u00ab\u00a0Si ma m\u00e9moire est fid\u00e8le, nos \u00e9changes ont eu lieu dans un bar pr\u00e8s de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biographie","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gen\u00e8se du logo Vimage - Vimage<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la gen\u00e8se du logo de Vimage qui raconte une part de mon aventure humaine avec la fondation de mes services biographiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vimage.online\/index.php\/2024\/02\/02\/la-genese-du-logo-vimage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gen\u00e8se du logo Vimage - 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